Frigo & Dragone Family Recipe Contest

Promotion Type: Recipe Contest
Sponsor: Saputo Cheese USA
Agency: Jacobs & Jacobs 

Overview

A recipe contest was a natural promotion vehicle for these Saputo products with wide usage in meal preparation.

Promotion Summary

Entrants submitted recipes that used two Saputo cheese products to show how they made their family meals fresher.

The payoff to the winner was a $2,500 kitchen makeover.  What better way to get recipe-savvy consumers excited!