Smuckers Breakfast On The Run Just Got More Fun Sweeptakes

Promotion Type: Sweepstakes
Sponsor: The J.M. Smucker Company
Agency: Cohn & Wolfe 

Overview

Sweepstakes for Smucker’s Snack’n Waffles brand waffles.  Entries were submitted on the promotion microsite and were included in a random drawing that featured a kitchen “makeover” prize.

Promotion Summary

The kitchen makeover provided a synergy with the sponsor’s products and leveraged the popularity of “makeover” shows.